Why do we wrinkle?
A natural part of the ageing process is the appearance of fine lines and wrinkles as our skin becomes thinner, drier and less elastic. As we smile, frown and squint, fine lines and wrinkles can appear at a young age, but the skin is able to spring back. As our skin loses its flexibility and springiness, the skin finds it harder to bounce back into place, resulting in those lines and wrinkles becoming deeper and permanent.
As well as the natural ageing process, other factors affect the development of wrinkles, including:
- Sun exposure
- Dehydration
- Smoking
- Environmental factors
- Genetic factors
External factors
When it comes to wrinkles, the sun is not our friend. Exposure to ultraviolet (UV) light from sunbathing, tanning booths, and periods of time – anything from playing sports, working or just walking outside without wearing sunscreen increases the development of wrinkles.
The UV light breaks down the collagen and elastin fibres that form the structure and connective tissue in the skin. This results in the skin weakening and becoming less flexible, allowing the skin to droop, sag and become wrinkly.
Skin quality is also affected by smoking and drinking alcohol. Smoking reduces the blood supply to the skin, whilst alcohol dehydrates the skin. Dry skin is prone to wrinkles and crepeness, giving an older, less healthy and dull appearance to the skin.
Positive ageing solutions
Whilst we cannot stop time and therefore the natural ageing process, there is action we can take to minimise the signs of ageing such as wrinkles and fine lines.

Firstly, invest in a good sunscreen. Being outdoors is good for the soul. No matter what the weather, we should be protecting our skin with an SPF50 every day. We are huge fans of Heliocare, particularly the Sun Touch, which gives a natural, uniform glow so there’s no need for make-up!
To tackle the expression lines around the eyes and forehead, a wrinkle-relaxing injectable treatment is an ideal place to start. The treatment works by relaxing the contracted muscles that give the appearance of frown lines and crows feet. Using a purified protein, chemical messages from the nerve to the muscle are blocked, allowing the muscle to stay in a relaxed state for 3-4 months, whilst giving the skin a smooth and youthful appearance.
Dermal fillers are ideal for putting the structure back in to the face and smoothing deeper lines and wrinkles. Dermal fillers work by adding the volume back in to skin, gently erasing the lines and wrinkles. Dermal fillers are ideal for cheeks, nose to mouth lines, lips and mouth to chin lines. They are also great for defining the jawline and correcting small chins or giving the nose a more appealing shape.
If the skin is particularly dehydrated, dry and crepey, a skin boosting treatment, such as Profhilo is needed. Prohilo is made up for pure hyaluronic acid, the hydrating substance our body makes naturally, but unfortunately depletes the older we get. This quick injectable treatment gives the skin the hydrating boost it needs to smooth fine lines and wrinkles and leave the skin hydrated and glowing.
To find out more about positive ageing solutions that could work for you
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