Meet the Team - Penny
In the first of our new Meet the Team blog series, we catch up with Penny Ewert, Aspire’s prosecco drinking, cheese eating, any-dream-will-do singing, SPF police…
Tell us a bit about yourself
I’m a Northerner, but well ensconced in Berkshire life with my two beautiful little boys.
For as long as I can remember, I wanted to be a beauty therapist, and I remember going to a careers advice talk at the age of 16 and decided that was what I wanted to do. But my mum had other ideas, and said no as she thought I needed to do a degree! So I did…in theatre studies.
What led you to this industry and Aspire?
Following a career in a large pharmaceutical company and then time out to be a mum, I decided to try something creative and pursue my original dream. I spent the next six years as a wedding makeup artist having trained in a Level 3 BTEC in Beauty Therapy Sciences, moving on to then work in a spa practicing the full range of beauty therapy treatments, and then opened my own salon.
I found that the beauty industry was changing so rapidly and moving towards aesthetics – clients wanted real change rather than just a massage or a facial, and they wanted immediate results. So that led me to think that my future should be in aesthetics, which in turn led me to Aspire.
What’s your role at Aspire?
I am Aspire’s Medical Aesthetician, which involves administering our full range of treatments apart from injectables. I am also one of Aspire’s Coolsculpting practitioners. Coolsculpting is the World’s number one non-invasive fat-removal treatment, and with over four million treatments administered worldwide, it’s one of our really popular offerings.
What’s the best part of your job?
The best part of my work is being with people. You’ve got to really love people! I really enjoy making patients feel special and the best version of themselves; that is definitely a key driver for me.
What do you think makes a good practitioner?
A good practitioner is someone who listens to what his or her patients want; someone who doesn’t judge; is efficient, thorough, friendly yet professional, which I think is a really fine line.
Where do you see the aesthetic industry going?
Due to its popularity, I see the aesthetic industry moving in to the high street, which I find concerning as its safety and medical factors could be compromised. It’s not like going for a lovely massage and floating out of the salon or in to a nail bar, where almost anyone could get a job as a nail technician. Aesthetics is all about safety, and my worry is that if clinics open up on every high street without following the industry’s strict guidelines, safety will be compromised, along with client results.
For us at Aspire, we offer clients different options to enable them to be the best version of themselves. It isn’t a case of one-size fits all; each client is individual with an individual treatment plan. If aesthetics moves on to the high street, those going for treatments need to be aware that they may not get an Aspire-style service from such clinics, and the worry is that the end result is an unnatural, fake look.
What makes Aspire stand out from the rest?
Aspire stands out from the rest because we are not a chain. We don’t adhere to sales targets, so we’re not pushing treatments on to patients that don’t want them or need them.
We listen to our patients, understand their requirements and give them options. All decisions come from our clients and we give them the best care.
We are a small team here at Aspire, and each and everyone of us loves our job and is really happy to be here, and patients feel that as soon as they walk through the door.
Coffee or Prosecco?
Chocolate or cheese?
Definitely cheese – a big dollop of something squidgy!
Beach holiday or activity holiday?
For me the beach, but for years now I’ve had to do the activity holiday because of the boys, not that I’m complaining! Despite it not being the beach, I’m still strict about SPFs!
Tell us an interesting fact about yourself.
I once played Joseph in Joseph and the amazing technicolour dreamcoat!