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Meet the Marketing Manager at Aspire | Aspire Clinic Reading

Meet the Team - Becca
14 Jul 2017

Meet the Team - Becca

She keeps the Aspire team happy with her cake making skills and she’s the queen of cheese…this month’s Meet the Team blog, comes from Aspire’s Marketing Manager, Becca…

Tell us a bit about yourself:

Having spent 12 years in the media industry, I decided to do a professional qualification in marketing to consolidate everything I had learnt throughout that part of my career. I love clever advertising so spend more of my time looking at the ads in publications than actually reading the content. When I’m not at work, I can generally be found running around a netball court, pretending I’m in the Great British Bake Off at home or in my local pub, the Nags Head, with my husband, friends and family.

What led you to this industry and Aspire?

Aspire advertised in The Reading Chronicle when I worked there, so they were always on my radar. Having worked in media, I had a warped view of the aesthetics industry so a mix of intrigue and right time, right place led me to this industry. I’d just left The Reading Chronicle when Jenny, Aspire’s Clinic Director, approached my friend, the Commercial Director of The Reading Chronicle, as she was looking for a Marketing Manager and he recommended me – the rest is history.

What’s your role at Aspire?

I’m the Marketing Manager so I’m in charge of keeping in touch with existing patients and enticing new ones to the clinic.

What’s the best part of your job?

Learning the science behind all of the treatments and seeing the difference they genuinely make to people’s lives – no airbrushing here!

What do you think makes a good practitioner?

Empathy and knowledge. Patients are often led to the clinic due to some kind of emotional pull, whether it be something that bothers them about the way a part of them looks, an upcoming wedding, a significant birthday or even simply a fear of aging badly, so it’s essential that the nurse/practitioner has the ability to work with that individual to achieve their goals, whilst helping them to understand that what they think they need, may not actually be what would get them the best result. Being able to empathise with them, whist advising which treatment pathway would make them look, and more importantly feel better about themselves is paramount.

Where do you see the aesthetic industry going?

Despite social media and the selfie culture continuing to pile on the pressure, we are seeing more clients opt for a more natural look, rather than celebrity copycat images. People are fed up of being told what or who to look like. Regulations are rightly being tightened to protect patients from unethical practice, which has led to the industry communicating more educational content and promoting healthy body image so that patients can make an informed choice, rather than being lured in by price or false imagery.

What makes Aspire stand out from the rest?

Being both local and independent, Aspire can move quickly with new trends and product innovation, making sure that our patients get the best in the industry.

Coffee or Prosecco?

Prosecco…always Prosecco!

Chocolate or cheese?

Cheese with a side of cheese please. My wedding cake was a stack of cheeses rather than cake – it was amazing!

Beach holiday or activity holiday?

Holidays have to cater for both. I’ve sky dived, paraglided, kayaked and climbed mountains but there’s always a beach and a glass of wine waiting for me straight afterwards.

Tell us an interesting fact about yourself.

I lived in Italy and Sweden as a child. My first nursery was run by Italian nuns, none of whom could speak English, so they tried to read me Dr Seuss’ Cat in the Hat daily as it was the only English book they had. No wonder I’m a pasta loving crazy cat lady these days!

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